At Whiteaker Yacht Sales, we understand that savvy shoppers no longer depend solely on local or national publications when searching for their next boat. Today, the primary tool used to find a pre-owned boat is the internet. Buyers can shop and compare hundreds, even thousands of boats in their desired size and price range. That is why it is extremely important that the online listing for your boat stands out from the crowd. Otherwise, a potential buyer may never notice just how nice your boat really is.
The Headline!
We have an advertising background and we put this experience to work in our listings. Before we get into the details of the boat's systems and inventory, we give a lot of consideration to the opening description in an effort to get the buyer to notice your boat. We give a lot of thought to what makes your boat special and we use descriptive, compelling wording to attract the buyer's initial attention.
Photos, Photos, Photos!
Because so many buyers are looking from a distance, often from another country, photos are more important than ever. We take lots of photos! We often include several shots of the same cabin or area on the boat from different perspectives. We also pay a lot of attention to equipment, engine, and deck photos. Even with the large number of photos we include, we often have buyers asking if we have any more pictures! When it comes to photos, they simply can't get enough.
Details, Details, Details!
Complete and accurate specifications are also very important. We go into great detail when explaining the inventory and systems on your boat. It has been our experience that the more detailed the specifications, the better to attract the buyer and get your boat an extra long look. However, not everyone agrees with our philosophy. You have probably noticed listings on YachtWorld that are very brief and only include the major highlights. Perhaps their logic is the potential buyer will simply call for more details if they are interested. At Whiteaker Yacht Sales, we don't take this approach. We believe that when a buyer is looking at a long list of boats, he will zero in on the listings that answer his questions in advance. This can only be achieved with attention to detail.
The Closing!
Equally important is a good closing. We often have a final entry on our listings which gives the broker's personal thoughts and also a summary of the reasons why your boat is special. Many buyers have told us this final commentary was what motivated them to pick up the phone and give us a call.
The Extras!
YachtWorld is probably the most visited site in the United States for prospective used boat buyers. We budget extra funds in order to have Enhanced YachtWorld listings. When a buyer pulls up a list of boats, an Enhanced listing is larger and includes a small slide show. This is just another way that we strive to make our listings stand out from the pack. Knowing that not everyone uses YachtWorld, we make sure your boat's listing appears on many other major internet sites including several in Europe.
We try to put ourselves in the mind of the average shopper. What would they type into the search engine when looking for a boat? We use key search words throughout our listings in a further effort to draw the prospective buyer to our listings.
Finally, we know the value in guiding the buyer to our website. We pay a lot of attention to our site, never allowing it to become stale. We are constantly working to add, change, and improve the site. In addition, all our boat listings are entered individually on our site, not simply linked to the YachtWorld site. This gives your boat another separate internet entry and will further help draw attention to it.
In today's internet driven economy, a professional approach to marketing your boat online is more important than ever. At Whiteaker Yacht Sales, we are always striving to learn more and do more to make your boat's online presence as special as it deserves to be. It all adds up to give you an advantage over your competitors and to help you sell your boat faster!